We just wrapped up a few weeks of major trade shows - one was the ABC Kids Expo in Las Vegas and the other was Kind und Jugend in Cologne Germany. These shows are for buyers from retailers all over the world - they are not open to the public. The prepartion for these shows and the shows themselves have kept us really busy and away from the blog. But anyway, when we show, one goal is to create the ultimate retail-feeling environment for the brand. For the ABC show, we designed a new booth which is what a Skip Hop retail store would look like if one existed. If you look closely you can even see some of our new products.
Posted by Michael Diamant