Name: Michael Diamant
Position & Years: The Big Cheese, and with the company since its founding at the end of 2003
Hometown: Jericho, NY (born in Brooklyn)
Favorite Childhood Toy: I was a huge fan of the original Atari 2600 video game system (and have loved video games ever since). I can also probably kick your butt in Rock Band which makes sense since I'm an awesome air guitarist!
Favorite Superhero: My favorite superhero as a kid was definitely Spider Man; I even collected the comics. I can relate well to Peter Parker as a pretty normal kid just trying to make it every day. I just like the idea that there's a little superhero in all of us.
Weekend Fun: As much as I love living in NYC, nothing beats a weekend at the beach with my wife, son, and dog, which is where some of our best future memories are being formed.